Customer Story
It's Never Too Late To Use Tools That Work
Coach-to-Coach Talk On Implementing Modern Football During The Middle of the Season
Coach Sean Grady from Geneva High School recently sat down and discussed how they started using the Modern Football platform for in-game analytics and how it helped them.
That's what Geneva high school found last season going 11-2 and making their run for the state title. They didn't adopt in Modern Football in Spring Ball, they did the unthinkable and implemented it right before playoffs in Week 10. In just one week they were able to onboard and launch the platform. Here's why they decided to give Modern Football a try.
It's Never Too Late to Dip Your Toes
Most teams would think "looks great…we'll revisit it in January." That sounds responsible. But the game doesn’t wait. And neither does opportunity.
Geneva didn’t wait. They saw a chance to clean up their workflow and make better in-game decisions – and they took it.
“We didn’t want to look back and say, ‘If we had this, maybe we win one more game' ”
They implemented Modern Football midseason – right before the playoffs – and it made an immediate impact.
The key? They didn’t try to do everything. They picked a few key areas – fronts, pressures, play families – and built confidence from there.
That’s all it takes to get started. If you’re in camp, you’ve already got the reps. You’re installing the play families that will define your season.
Why not add a feedback loop? You don’t need a full install. You just need a foothold.
Coaches who wait until the offseason to adopt analytics miss what matters right now – clarity during installs, real-time sideline adjustments, and smarter decisions from the first drive of the season.
“Our sideline calmed down immediately… We weren’t scrambling. We were coaching.”
Before using Modern Football, Geneva tracked plays with pen and paper. One coach in the booth called it out. Another wrote it down. Sheets got passed around at halftime. Adjustments were slow, corrections were unclear, and the head coach often had five voices in his headset and no answers in front of him.
Sound familiar?
When they switched, that changed overnight:
Every play was tagged in real time
Data confirmed what the eyes thought they saw
Coaches could communicate clearly and calmly
Players got corrections faster—and had time to absorb them
“That vertical concept? It hit at +32 with pressure. Next time, come back to it from Trips into the boundary.”
Geneva’s offense had a ton of motion, tags, and shifts. It was easy to lose the forest for the trees. But Play Families cut through the noise.
Instead of treating every tag like a separate call, they grouped concepts—Mesh, Curl-Flat, Verticals—and looked at what was working as a unit.
Real-time feedback. Green or red light.
They weren’t guessing. They had real-time insights. And their play caller could act on it fast.